Has the internet changed the way we consume music videos?
Yes definitely. We now have ‘on demand’ videos thanks to Youtube whereas before we had to wait for MTV to play the video we liked. There is an overwhelming wealth and breadth of videos to consume thanks to the internet, but whether that means we pay as much attention to music videos as we did back in the day, when you knew Madonna’s new video would be played at 8pm on Friday and everyone tuned in… I don’t know. It’s perhaps all more throwaway now, but that applies to alot of things we can consume online these days.